Serena Williams returns to the court as new Heineken® 0.0 global ambassador, celebrating the social spirit of padel
Heineken® 0.0 has announced tennis legend Serena Williams as its new global brand ambassador, launching a multi-year partnership that celebrates the joy of connecting with others through one of the world’s fastest-growing social sports, padel.Widely recognised as one of the greatest athletes of all time, Serena has embraced padel in recent years as a way to stay active while meeting others who share her passion for racket sports. Her love of padel makes her a natural fit for Heineken® 0.0, a brand that champions social connection and refreshing moments both on and off the court.To launch the partnership, Serena spent a day surprising unsuspecting padel players in Miami, stepping onto the court as a last-minute “stand-in” team mate for a game they had booked through the Open Match by Heineken® 0.0 feature on booking platform Playtomic.The players had no idea their fourth partner would be a 23-time Grand Slam champion. After an unforgettable round, the group connected post-game over a Heineken® 0.0 - capturing the essence of what the partnership aims to inspire: new experiences, new connections, and a more refreshing social life.The unexpected moment brought to life Heineken® 0.0’s belief of just how rewarding opening ourselves up to new experiences can be, with partners such as Playtomic giving consumers an effortless opportunity to do so through Open Match by Heineken® 0.0.This was the first installment of a new feature from Heineken® 0.0, known as ‘Unexpected Doubles’, where players who book through Open Match by Heineken® 0.0 on Playtomic may be rewarded for their willingness to step out of their comfort zone, with surprise guest appearances.To find out more and keep up with the story, visit https://youtu.be/Ei4G0xJHftA.- END -Media contactAbout PlaytomicPlaytomic is the world’s largest community for racket sports clubs and players. Through its app, users can search and book courts for padel, tennis, or pickleball, connect with new players, find opponents, join groups, and improve their game. Supporting a vibrant and active community of racket sports enthusiasts, Playtomic is now present in over 66 countries and trusted by more than 4.7 million players across 6,000+ partner clubs worldwide.About Open Matches by Heineken® 0.0 on PlaytomicLast year, as part of its growing presence in padel, Heineken® 0.0 partnered with Playtomic, the world’s largest global racket sports booking platform and community. The partnership introduced Open Match by Heineken® 0.0 - an evolved version of Playtomic’s signature feature, designed to help padel players meet new people and elevate their playing experience, while solving the common challenge of not having enough players for a match. Through Open Match by Heineken® 0.0, participants are rewarded with Heineken® 0.0 or Heineken® promotions after the match, enhancing the social moments that naturally follow a game of padel. The brand is also amplifying the feature by rewarding players’ willingness to step out of their comfort zone, surprising Open Match by Heineken® 0.0 participants with surprise guests appearances - known as “Unexpected Doubles” - to give them the match of a lifetime.
